In looking at my Feedburner.com stats for the only two blogs I've got set up properly, I noticed that there is valuable information in the circulation stats that aren't available, say, in Google Analytics. I also realized, consciously, that even though I've burned feeds at Feedburner for most of my other blogs, I haven't set them up, and am missing out on syndication opportunities.

If you want to promote your web feed for the primary purpose of increasing visits to your blog or website, then you need to analyze your statistics. Then you need to actually use the information mined from the stats.

For example, it's no great surprise that some feed items are more popular than others. By using my Feedburner "Item Stats", I can see which of my headlines are the most popular and try to write more like them. If that doesn't have a positive effect in near future, I'll go back to the Feedburner "Item Stats" and see if some other keywords are more popular.

Keep in mind that there are RSS/ Atom feed subscribers who use their feed readers to skim for interesting information - the way they're supposed to be used :) If your headlines aren't targeted or obvious enough, readers are likely to skip over them.

(c) Copyright: 2006-present, Raj Kumar Dash, http://www.chameleonintegration.com/

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