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You are here: Home » RSS Cases - From Technology to Praxis » RSS Marketing » Companies In Need Of An RSS Feed

June 10, 2006

Companies In Need Of An RSS Feed

Question? Why doesn't RIM, maker of the Blackberry PDA, have an RSS feed on their website? Their headquarters are in Waterloo, Ontario, Canada, where the brilliant Tim Bray  (now at Sun) co-authored the XML spec before leaving OpenText Corporation - a company that he co-founded and which shares a building with RIM.

XML, as you probably know, is the backbone behind the RSS, RDF, and Atom web feed/ content syndication formats - amongst other things.

On RIM's website, they have press releases, partner press releases, news, awards, and events pages. But no RSS. Even when I search their site for the words "RSS", "Atom", "web feed", or "content syndication", there are no matches found. Tons and tons of news but no easy way to consume it. Disappointing, for such an innovative company.

What's even more surprising is that OpenText also does not have a web feed. Not that I could find, after clicking on dozens of links. Loads of news and information (lots of past acquisitions and partner announcements), but no obvious web feed.

Come on. Tim Bray not only founded this company, he helped create one of the very first search engines on the Internet (of which I was a webmaster). And no RSS feed? Not even Atom, which I believe Tim supports. What's even crazier is that OpenText actually sells software products to create and manage RSS feeds.

(c) Copyright 2006-present, Raj Kumar Dash, http://www.chameleonintegration.com

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