The MarketingStudies.net group of blogs obviously focuses on promoting content using RSS (and Atom) web feed technology. From some of my posts, you might think that you can only syndicate content using RSS if you have a blog (aka diary, journal, letters, etc.). This is not at all true.

Blog platform software makes it easy to create RSS feeds. In fact, they're usually created automatically. On the other hand, if you have a regular, non-blog website, creating an RSS feed means either doing it manually, using an appropriate CMS (Content Management System), or some other appropriate software.

Marketing genius Seth Godin (links below) blogs regularly about RSS and its effective use for site promotion. In his (short) post "If you have more than 100 pages of content", he briefly mentions FeedCraft, which builds feeds for non-blog sites. However, FeedCraft charges $200 for their service, according to Seth's post.

 If you don't have the budget, or would rather do it yourself, there is a Firefox browser (versions 0.9.x to 1.5.0) extension called RSS Editor. It's an easy-to-use editor that lets you create and manage multiple RSS 2.0 web feeds. You can add, edit, or delete items as necessary, as well as manage channel information.

By the way, while you're at Seth Godin's site, you may want to check out his new, free, 18-pg (PDF) e-book, Flipping the Funnel. The book talks about ideaviruses and Web 2.0 tools.

Links: Seth Godin - If you have more than 100 pages of content, Flipping the Funnel, Firefox browser (affiliate link), Firefox RSS Editor Extension.

(c) Copyright: 2006-present, Raj Kumar Dash, http://www.chameleonintegration.com/

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