According to Mark Taylor, in an informative and wisely written iMedia Connection article (links below), "just as PVRs have revolutionized TV viewing, RSS is set to transform the way we use the net. Unlike TiVo, though, it also represents transformational opportunities for marketers who use it wisely."

Taylor goes on to say that as consumers become more selective with the media content they consume, it will be harder to reach them. He feels that marketers need to understand that consumers will increasingly subscribe to RSS feeds over email. Taylor also gives one of the most succinct explanations of RSS I've seen:

... consumers use RSS reader applications called aggregators or, less impenetrably, news "readers" to collect and monitor their favorite feeds in one place. For consumers, RSS makes it possible to review a large number of sites in a very short time. For publishers, RSS allows instant distribution of content updates to consumers.

Links: iMedia Connection, Taylor's article about personalized online marketing and RSS.

(c) Copyright: 2005-present, Raj Kumar Dash, http://www.chameleonintegration.com