MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the RSS Marketing e-zine

Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy]

Email Address:
RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   l   RSS Cases Blog   


Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.

Covers everything from RSS for direct marketing to using RSS for SEO.

Complete the form below to receive your free report now!

Your name:

Your e-Mail:








You are here: Home » RSS Cases - From Technology to Praxis » RSS General » What Do You Think Of The New RSS Feed Icon?

March 13, 2006

What Do You Think Of The New RSS Feed Icon?

Some Random Dude has an interesting post (found via Pearsonified) about the new RSS feed icon. The gist is that, depending on whom you ask, most people think it represents audio, volume, radio, or WiFi. None of these is RSS!! I have to admit that I thought it represented broadcast, hence probably radio. I don't dislike the icon; I just don't think it makes me think of content headlines. But that doesn't mean I have anything constructive to offer as an alternative. Except that I actually preferred the older logo that simply used the letters R,S,S. However, with a move away from the acronym RSS to a more generic, less threatening term such as webfeeds, that's not going to work.

So the question is, do we stick with the icon that's being used in a number of places (such as the Firefox browser) or pick something else? I vote with staying with the new icon not only because it would be confusing to change, but some credibility may be lost if feed evangelists cannot even settle on an icon, let alone a format. What we can all do, of course, is to promote the icon, along with a visible headline such as "What is RSS? What are web feeds?", possibly set off in a prominent graphic box.

I repeat this clarion call every once in a while, at the risk of redundancy, because unlike HTML and the Internet in general, the popular media isn't really running articles or newsclips about web feeds. So the more often we all push RSS and educate site visitors in regards to its use and benefits, the sooner it'll become a widely adopted technology.

That said, I had an interesting discussion with someone today regarding all the bad news we typically absorb via regular media, particularly newspapers. He asked me, what if you didn't have to read all the details if you didn't want to, and could just get the gist of a set of articles? I then asked him whether he'd heard of RSS. He hadn't, but he admitted to being able to get "headlines" in his browser, after clicking on a "add to my favourites" button on a news site he frequents. I told him that he is probably using RSS and didn't realize it. To him, though, it didn't matter. What mattered was that he was able to get his headlines daily.

>> Raj Kumar Dash, http://www.chameleonintegration.com/

Technorati Tags: , , , ,

Comments
Post a comment


*


*





2 + 2 =
Remember personal info?






Related Articles

[March 17, 2006]
And The CyberSmack Of The Year Goes To

[March 8, 2006]
Moderating Your Weblog or Website's Comments Through RSS

[February 23, 2006]
Full-Text RSS Feeds or Partial? - The Blogosphere Explodes

[February 22, 2006]
Are RSS-To-Email Services Worth It?

[February 21, 2006]
Event Calendars - Other Uses For RSS

[January 10, 2006]
Internet TV Programming - One Approach - A Million Channels of TV Revisited

[January 5, 2006]
Is Print Doomed?

[December 29, 2005]
More on Hardware-Based RSS Apps

[December 28, 2005]
One Million Channels of Podcasts?

[December 27, 2005]
RSS Readers Help Us Manage Loads of Information

The RSS Cases Blog

The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

Written by Raj Kumar Dash

RSS Feed for this Blog:

RSS Content Feed What is this?


Unleash the Marketing & Publishing Power of RSS

The RSS Diary

The e-book that is defining RSS marketing. Click here


Content Categories

feed editors + creators
feed readers
Firefox + Extensions
Miscellaneous
podcasting
RSS Development
RSS General
RSS Marketing
RSS Metrics

Monthly Archives

August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
September 2005

Recent Articles in Other Sections

[April 3, 2006]
NYtimes.com Redesign - Hit or Bust?

[March 8, 2006]
Joe Vitale's New Book Launch Campaign

[November 28, 2005]
A Personal Story of Helping Hurricane Victims

[November 21, 2005]
Internet Marketing in Estonia

[November 14, 2005]
The Revolution in Online Conversions: Google Analytics

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions